Publisac

New CROP survey

Thank you for your trust!

96% of respondents consult Publisac before making their purchase decisions*

88% of respondents prefer to receive their flyers via Publisac*

*CROP week of January 23rd, 2012

Methodology

Study Population
The study population consists of people aged 18 and over, living in Quebec.
Data collection
The study was conducted via a web panel, from January 26 to 31, 2012.
Final sample
In total, 1,395 interviews were completed. The maximum margin of error associated with this sample is 2.62%.

                                                                                                                                                           
For over 30 years, Publisac has been putting its expertise in marketing and the distribution of catalogues, flyers and samples at the service of Quebec consumers and advertisers.

• A prime resource for consumers looking for information in their buying decisions
• The medium of choice for advertisers eager to reach targets in Quebec every week
• Careful quality control at every step of the distribution process

95% of publisac recipients examine its content

Sure to have impact

• 97% penetration of the Quebec market
• 81% of respondents prefer to receive their flyers via Publisac
• 81% wish to receive all available flyers
• 80% of readers are between the ages of 25 and 64
• Over 50 million items are delivered every week

Readers and advertisers mindful of the environment

• The Publisac bag is recyclable and reusable.
• 95% of Publisac users recycle the bag and its content
• 86% of respondents consider that Publisac makes the necessary effort to respect the environment

83% of respondents say they notice the advertising on the bag

Ad on bag: The media that reaches millions of households

Your signature printed on the Publisac provides visibility throughout Quebec. Aimed at specific market segments, this flexible marketing tool is a choice medium with the impact of a billboard at your customer’s door.

• The media space is ideal to promote a flyer or a sample inside the bag
• Including detachable coupons that allows you to measure the return on your investment more accurately

Samples: To try them is to love them

Make sure your product stands out by adding a sample to your Publisac insert. Imagine the boost that comes from having over 3 million households try your product in a single week!

• 76% of respondents have noticed that the Publisac often includes coupons
• 69% would like to see more samples in the Publisac

The high-rise solution: Publilobby

• Distribution method used in buildings of 20 apartments or more
• Over 200,000 readers every week
• The level of consumption of the residents determines the number of copies delivered

• Download the media kit
• Data: Crop 2010