News
Statistics
86% of respondents prefer to receive their flyers via Publisac.
Publisac
Flyers: At the heart of the buying process
For over 30 years, Publisac has been putting its expertise in marketing and the distribution of catalogues, flyers and samples at the service of Quebec consumers and advertisers.
- A prime resource for consumers looking for information in their buying decisions
- The medium of choice for advertisers eager to reach targets in Quebec every week
- Careful quality control at every step of the distribution process
94% of publisac recipients examine its content
Sure to have impact
- 97% penetration of the Quebec market
- 86% of respondents prefer to receive their flyers via Publisac
- 71% wish to receive all available flyers
- 80% of readers are between the ages of 25 and 64
- Over 50 million items are delivered every week
Readers and advertisers mindful of the environment
- The Publisac bag is recyclable, reusable and oxo-biodegradable. To learn more...
- 92% of Publisac users recycle the bag and its content
- 80% of respondents consider that Publisac makes the necessary effort to respect the environment
78% of respondents say they notice the advertising on the bag
Ad on bag: The media that reaches millions of households
Your signature printed on the Publisac provides visibility throughout Quebec. Aimed at specific market segments, this flexible marketing tool is a choice medium with the impact of a billboard at your customer’s door.
- The media space inside the bag is ideal to promote a flyer or a sample
- Including detachable coupons that allows you to measure the return on your investment more accurately
Samples: To try them is to love them
Make sure your product stands out by adding a sample to your Publisac insert. Imagine the boost that comes from having over 3 million households try your product in a single week!
- 71% of respondents have noticed that the Publisac often includes coupons
- 71% would like to see more samples in the Publisac
The high-rise solution: Publi-lobby
- Distribution method used in buildings of 20 apartments or more
- Over 200,000 readers every week
- The level of consumption of the residents determines the number of copies delivered
