Publiexpert

4,700 PMB variables and hundreds of other consumer variables

Take direct aim at a specific clientele

Thanks to its geographic information system (GIS ) Publisac makes available to you a range of highly efficient tools to determine who your target customers are, where they live and what they buy:

Statistics Canada data:

• 1,600 socio-demographic variables
• 250 consumer spending variables

PMB variables:

• Over 4,700 variables, with the possibility of crossing them

PRIZM clusters:

• 66 segments according to revenue, urban/rural breakdown, language, ethnicity, age, values, behaviour, etc.
• Segments are grouped in 12 “slice of life” categories or 18 societal categories

Your customers’ postal codes:

• Obtained when the customer pays cash or with a credit card or from your billing list, subscription list, etc.

Ask for an evaluation from our specialists

From data analysis to expert advice from our specialists, you will hold all the tools you need to:

• visualise your distribution plan
• pin-point the location of your clientele
• measure your market penetration
• evaluate the return on your flyer distribution
• target a specific clientele
• maximise the return on your investment while reducing wastage

• Consult several analysises: Geographic targeting | Socio-demographic targeting | Targeting by clusters | Customer's origin analysis | Cost effective analysis
• Download the media kit
• Data: Crop 2008